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LIAACC Provides Black-Owned Business with New Growth Strategies in the Face of COVID-19

Business, Directory, Local Events / By

The Long Island African American Chamber of Commerce (LIAACC) is exploring new ways to reach out to Black-owned businesses that are in need of help in the face of the coronavirus pandemic.  From holding workshops that teach marketing strategies to helping businesses get Minority and Women-owned Business Enterprise (MWBE) certified, the LIAACC’s mission is to …

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A Few Black Long Island Beauty Brands to Support

A Few Black Long Island Beauty Brands to Support

Fashion & Beauty, Lifestyle, News / By

Since the start of the decade, the number of Black business owners increased by 30% correlating with an increase of the Black population. However, self-employed Black business owners are only a third of what the white self-employed demographic is. Men are also more likely to be self-employed rather than women.  According to the 2019 State …

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Long Island Makeup Artists of Color Speak Up About Inclusivity in the Beauty Industry

Fashion & Beauty, Lifestyle, News / By

On Sept. 3, actress, singer and producer, Selena Gomez launched her cosmetic brand, Rare Beauty, which is exclusive only on the brand’s website and Sephora. The brand’s mission statement promotes uniqueness and supporting customers of all ages, backgrounds, sexual orientations and more. The brand also advocates for mental health with its “Rare Impact” which has …

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How Black Food Businesses On Long Island Are Doing During the Pandemic

How Black Food Businesses On Long Island Are Doing During the Pandemic

Business, Food & Drink, Lifestyle, News / By

Nestled on the corner of West Merrick Road and Ormonde Boulevard, Pretty Toni’s Cafe would be bustling with customers who are looking for a bit of soul during their Sunday brunches. Once stepping into the cafe, you were greeted with jazz playing in the background and tables filled with dish fried chicken and red velvet …

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About Shades

SHADES OF LONG ISLAND is a media outlet dedicated to elevating the consciousness of Long Island through informative reporting and sharing the news, stories and events revolving people of color in our region.

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