#WomensHistoryMonth Spotlight: Vera Moore

By: Miya Jones
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#WomensHistoryMonth Spotlight: Vera Moore

The former actress turned entrepreneur is the president and CEO of the highly competitive family-owned business, Vera Moore Cosmetics. Over the past five years, she has built one of the most progressive and prestigious cosmetics and skincare lines for the global market.

Vera started off in theater and eventually made her way to national television as one of the first Black actresses on the soap opera “Another World” NBC where she portrayed Linda Metcalf for over a decade. While acting, she realized the void in the market for quality products for women of color, specifically a natural looking foundation that didn’t rub off on your clothes. This gave birth to Vera Moore Cosmetics.

Her journey has lead to national recognition on the covers of Black Enterprise Magazine, Network Journal’s 25 Influential Black Women in Business and was featured in the Wall Street Journal, Upscale Magazine and more. In 1982, she made history and became the first black-owned business to set up shop in the 50-year history at Green Acres Mall. Her products have been featured on “The Cosby Show,” “The Wendy Williams Show,” and more. Emmy-award-winning makeup artists, celebrities, news anchor women, and women from all walks of life solicit Vera’s products and services.

Vera was featured in WWD and the Wall Street Journal announcing her partnership with Duane Reade as she continues to expand. Vera continues to reach for “moore” as she goes national with Walgreens.

Moore received the Success Stories Award from Volvo Cars of North America and has hosted her own half hour radio segment “Skin Deep & Moore” on WWRL Radio. She holds many credits for other television programs and Broadway shows including the Tony-award-winning Broadway Musical Purlie Victorious.

Vera is an active participant in the community and several organizations. A coveted motivational speaker participating at the National Minority Business Council Conference, Small Business Development Centers, the Black Enterprise Entrepreneurial Conference and the Women’s Power Summit in 2012.

Miya Jones

Miya Jones

Miya Jones is a Long Island native and the founder and Editor-in-Chief of Shades of Long Island. She's been a journalist since the age of 17 and is a diversity advocate. Follow Miya on Instagram and Twitter: @miyajones1996 and on Facebook as Miya Jones.

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